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Film Opening Research #2- Grease
- How many titles are displayed during the opening sequences to the film?
- There are two main titles introducing the production studio and the film title.
- This is followed by a series of titles introducing the characters in cartoon form.
- The music and film directors' names are also shown on animated billboards.
- What images are prioritized in the opening sequence?
- Before the cartoon summary of the characters appear, the movie opens on the two main characters who are madly in love on a beach.
- The cartoon clip of characters focuses on showing each person's personality.
- What connotations do the images carry?
- The two main characters being in love on a beach signifies summer love coming to an end.
- How is genre reinforced through symbolic and technical codes from the outset?
- Music with lyrics is playing throughout the opening to show that this is a musical. Also there are bright colors and exaggerated movements, which are two key factors of musicals.
- How does the film establish an enigma from the outset?
- The opener cuts from summer love to a cartoon, this creates curiosity because the viewer wants to know what is going to happen to the couple and how all these characters being shown are significant.
- What strategies are used to ensure the film appeals to its target audience?
- Music along with romance and colors are used to target people who enjoy musicals because those are elements in almost every musical.
- How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.
- The first shot was an establishing shot of the beach that then cut to a wide angel shot showering the young couple on the beach.
- Also, the lighting signified the sun setting, which is important because it shows their time is running out and sunsets are usually seen as romantic.
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